THINK! campaign raises awareness of Highway Code changes

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THINK! has made a suite of resources available for road safety teams to use to communicate the recent changes to The Highway Code, as part of a new awareness campaign.

The changes to The Highway Code came into effect on 29 January.

A new communications toolkit has been created to support stakeholders to raise awareness of the changes, predominantly across social media and digital channels.

The toolkit includes campaign creative assets, which stakeholders and partners can use to amplify the campaign messages.

The assets include static social media posts and copy – with animations to follow in the near future.

Both the toolkit and the assets are available via the DfT extranet.

At their core, the Highway Code changes are designed to improve safety for the most vulnerable road users.

They centre around a new hierarchy of road-users, meaning drivers of quicker or heavier modes of travel have the greatest responsibility to reduce the danger or threat they may pose to others on the road.

In total, ten sections of The Highway Code have been changed, with 50 rules being added or updated.

These cover issues such as people crossing the road at junctions, walking, cycling or riding in shared spaces and overtaking when driving or cycling.

18 February 2022