Partnership to encourage more women and underrepresented groups to cycle

A member of the band Cleopatra and the founder of Miss Jamaica UK were among 16 influential women of colour who recently took part in a Santander Cycle ride to inspire more diversity in cycling. 

The ride, which took place on 9 May, started at Tower Hill Gardens. Troup rode along protected cycle routes taking in London landmarks including Big Ben, the statue of Nelson Mandela in Parliament Square and Buckingham Palace.

The ride was hosted by TfL and leading afro-urban media platform Trace TV who have partnered up to inspire more women and underrepresented communities to try cycling and enjoy the many benefits it brings. 

TfL data from last year showed that people cycling in London are more diverse than ever, with Black, Asian and Minority ethnic Londoners as likely to have cycled in the last 12 months as white Londoners. 

The independent research also found that half of Black and Asian non-cyclists are open to starting to cycle and highlighted the potential for growth in cycling in underrepresented groups – something which the TfL/Trace TV partnership aims to encourage.

Led by Cycle Confident, the group that took part in Monday’s bike ride ranged from complete beginners to those more experienced, helping demonstrate that cycling is safe and open to everyone whether it’s for gentle exercise, leisure or to get from A to B.

Marcia Williams, TfL’s director of diversity, inclusion and talent, said: “We are determined to make cycling more representative of our city’s amazing diversity by empowering all Londoners to feel that they can cycle. 

“Events like this one help show people of colour that cycling really can be for everyone, no matter what your age or ability.”

Cleopatra Higgins, the lead singer of 90s pop group Cleopatra, was one of the influential people to take part. Leading up to the event, she said: “I’m super excited to take part in this ride. 

“As a child I wanted a bicycle so badly, I worked a paper round to earn one and now I can’t recall the last time that I even rode one. 

“Time to bring back the nostalgic joy while keeping fit and go and break out into 3rd gear!”

Dr June Daley, who founded Miss Jamaica UK, also took part. She said: “Jamaica is celebrating its 60th anniversary of independence this year, so I am honoured to be part of this TfL ride promoting wellness along with my granddaughter.”

13 May 2022