‘Innovating for safer roads in London’

A free-to-attend live session, taking place next week as part of the Festival of Road Safety, will look at how London is using data from vehicles to make its streets safer for everyone, in particular people walking and cycling.

The presentation is being delivered by Zhuowei Wang, business development manager international at Mercedes-Benz Urban Mobility Solutions.

It gets underway at 10am on Friday 19 November – and is expected to last for 30 minutes (including a Q&A session).

Click here to register.

The talk will present the Mercedes-Benz Road Safety Dashboard, which has been developed by Mercedes-Benz Urban Mobility Solutions division together with Transport for London (TfL). 

The digital tool has the potential to identify higher risk locations prior to an incident taking place.

Speaking about the tool, Rikesh Shah, head of commercial innovation at TfL, said: “With the Mercedes-Benz Road Safety Dashboard, we can identify neuralgic points that pose a risk to vulnerable road users.

“That’s the great thing about this tool: we can now shift from reactive planning to proactive planning before a crash happens.”

LRSC also on the Festival agenda
As part of the Festival, organised by Road Safety GB, the London Road Safety Council (LRSC) is presenting the ‘It’s a Jungle Out There’ campaign.

The campaign comprised social media and training resources, aimed at encouraging parents to have a chat about road safety before their children started in Year 7, negotiating a new route to a new school.

Delivered by James Parker, the LRSC’s executive officer, the presentation will be published at 12pm on Friday 12 November.

Click here to see the full agenda.


10 November 2021