‘Everyone can be a road safety hero’

The Road Safety Week action pack is now available for road safety professionals, as well as schools and other organisations, to download.

Established by Brake more than 20 years ago, Road Safety Week seeks to raise public awareness of road safety issues, and is intended to act as ‘the driver for positive change on UK roads’.

The 2021 edition takes place between 15-21 November.

The theme is road safety heroes, celebrating those who make roads safer for everyone – from the emergency services, medical teams and support services that care for people after a crash, to designers and engineers who strive to create the safest vehicles and safe spaces for people to travel.

The action pack, which can be downloaded via the Brake website, contains a host of resources, including information and videos to learn more about safe and healthy journeys.

For schools, there are lesson plans, assemblies, and activities to teach vital road safety skills.

Brake says ‘everyone can be a road safety hero’ and is highlighting some of the ways people can get involved:

  • Schools – help children learn about road safety heroes and why road safety matters; enable them to speak up for safe and healthy journeys
  • Organisations – be a road safety hero by managing road risk through good policies, procedures and effective driver training and education
  • Emergency services and road safety professionals – highlight the work you do as road safety heroes to reduce casualties and care for people affected by crashes
  • Road crash victims – share stories about how road safety heroes helped you after a crash

Speaking in August when Road Safety Week 2021 was launched, Scott Williams, head of programme delivery at Brake, said: “Road Safety Week is the biggest road safety campaign in the UK and a huge opportunity to make everyone think about the role we can all play in reducing road deaths and injuries.

“This year’s theme of road safety heroes enables us to celebrate the people who make a difference – from teachers and campaigners to emergency services and road safety professionals. We hope everyone will be inspired to sign up to the information and take part.”

29 September 2021