UK records no fatalities on Project EDWARD day

Project Edward 2017

The UK was one of 16 European countries to record no fatalities on 21 September 2017 – Project EDWARD day – according to figures published by the organisers TISPOL.

Project EDWARD (European Day Without A Road Death) was conceived by TISPOL – the European Traffic Police Network – to ‘spearhead significant and sustained reduction in death and serious injury on roads across the world’.

The initiative was supported by the London Road Safety Council, who called upon its members to use the event to promote road safety messages among their communities.

The Project EDWARD 2017 figures published today (20 Oct) show 43 road deaths across Europe. Both the UK and Ireland reported no fatalities, as did Austria, Belgium, Cyprus, Denmark, Estonia, Finland, Latvia, Lithuania, Malta, Portugal, Slovenia, Spain, Sweden and Switzerland.

The highest number of deaths were reported in Poland (10), followed by Greece and Romania – both with six.

In terms of social media activity, from 19-21 Sept, there were 8,813 tweets using the #ProjectEDWARD hashtag. This equates to a social reach of 25m users – eclipsing last year’s total of 19.5m.

On the day itself, the hashtag #ProjectEDWARD trended at number one in Ireland and also reached number four in the UK and five in Germany.

Ruth Purdie, TISPOL general secretary, said:

“We are very grateful to everyone who signed the pledge, recorded a video, organised an event and assisted with spreading the Project EDWARD message.

“It’s time to take a look at how we can continue to innovate for Project EDWARD in 2018 and beyond, so we’re ready to talk to any organisations interested in working with us as we strive to make zero fatalities a reality on our roads.”

20 October 2017