THINK! launches new child road safety campaign

Think Sam Hopewood LRSC

A new THINK! campaign – which includes more than 50 new child road safety resources for parents, teachers and schools – will be launched today at a school in Walthamstow.

Launched today (16 May), the campaign is fronted by CITV star Sam Homewood and urges children to ‘stop, look, listen, think’ when crossing the road.

The free resources, which are available from the THINK! website, include mobile games and educational films, photographs and illustrations – as well as a new THINK! map to help children pinpoint risky areas near them and consider the best way to travel safely.

A new ‘Safer Journeys Anthem’ (below), featuring the ‘stop, look, listen, think’ message, has also been launched, alongside other games, films and lesson plans – ahead of the half term and summer school holidays when children are likely to be spending more time outdoors.

To mark the launch of the campaign, Sam Homewood – who features in one of the new films – visited Holy Family School in Walthamstow to encourage pupils to think carefully about crossing roads.

Sam Homewood said:

“I’m delighted to be a part of this THINK! campaign to help spread the word about road safety among young people.

“Working with children every day, I see the huge impact that simple precautions can have on their lives. I hope this campaign will help keep children safe on our roads and encourage them to look out for each other.”

The DfT says THINK! campaigns have helped reduce child road deaths by 90% since records began in 1979. However, six children die and 170 more are seriously injured every month on the UK’s roads.

Jesse Norman, road safety minister, said:

“Britain has some of the safest roads in the world but we are always looking at new ways to make them safer.

“As more children take advantage of the better weather by walking to school or playing outside, it is important they know how to cross roads safely.

“THINK!’s new resources will make it fun and easier than ever for schools and parents to help children learn good habits that can last a lifetime.”

The campaign will feature across Facebook, Twitter and Pinterest.


16 May 2018