New research into cycling habits in the Capital suggests that as many as six in 10 Santander Cycle users fail to wear a cycle helmet.
The research, conducted by Hövding – manufacturer of the ‘airbag for urban cyclists’ – compared attitudes towards safe cycling between those who hire a bike and those who ride their own.
While only 39% of those riding Santander Cycles said they wear head protection, 73% of those riding their own bikes took measures to protect their head.
According to TfL data, 1,216 incidents involving Santander cyclists have been reported since the scheme launched in July 2010.
Hovding is concerned that London’s cyclists continue to take personal safety risks – particularly those cycling on rented cycles.
Fredrik Carling, CEO of Hövding, who delivered a presentation at the LRSC Centenary Conference earlier this year, said:
“Cycling safety is our number one focus. Whilst it’s great to see more people cycling in London, our research shows a worrying amount of those who rent bicycles haven’t invested in protecting themselves properly.
“To date, we are aware of over 1,100 cases where Hövding’s airbag has potentially saved a cyclist’s life in an accident, and we are determined to raise awareness of our product in the UK and deliver greater cycling safety to urban cyclists.”
In terms of modal share, the research shows that 24% of commuters ride Santander bicycles, comparing to 76% riding a personal bike.
15 September 2017