LRSC seeks partner to help develop mobile phone campaign

LRSC mobile phone

The London Road Safety Council is seeking to appoint a digital media company to create a series of short films for a new mobile phone publicity campaign which will run on social media.

The campaign, which is supported more than a third of London boroughs*, will seek to raise awareness of how mobile phones contribute to the dangers faced by pedestrians, cyclists and drivers in the Capital.

The LRSC also hopes the campaign will generate discussion and debate among the public and media about mobile phone use and the associated road dangers.

It is being devised in response to growing concerns among the LRSC membership about the number of pedestrians and other road users whose screen time distractions are putting them at risk.

Click here to download the tender, which includes details of the brief, key performance indicators, tender questions and how to submit a proposal.

The deadline for submissions is 2 May. Shortlisted companies will be interviewed from 2-4pm on 15 May at the City of London Guildhall.

For more information contact James Parker, the London Road Safety Council’s executive director, via email or on 01932 881331.

*Supporting boroughs are: Brent, City of London, City of Westminster, Ealing, Hillingdon, Richmond, Hounslow, Wandsworth, Havering, Merton, Croydon and Southwark.

24 April 2019