The London Road Safety Council (LRSC) is supporting Project EDWARD 2017 and is encouraging boroughs across the capital to do the same.
Project EDWARD (European Day Without A Road Death) 2017 takes place on 21 September and looks to encourage drivers, riders and pedestrians to spare an extra thought for their safety.
The awareness-raising event first ran in September 2016 to ‘re-energise the reduction of fatalities and serious injuries on Europe’s roads’ – by drawing attention to the 70 deaths that occur on average each day on Europe’s roads.
It was was conceived by TISPOL – the European Traffic Police Network – whose work focuses on pan-European activity to make roads safer.
TISPOL’s long-term aim is to use Project EDWARD to spearhead significant and sustained reduction in death and serious injury on roads across the world.
Mark Bunting, LRSC’s press officer, said:
“Project Edward has the bold aim achieving a day without a road death across the whole of Europe.
“The LRSC fully endorses this aspiration. The latest statistics available show that in 2015, London saw an average of one road death every three days – contributing to an average of five road deaths a day across the UK.
“We want to make sure people know about this unacceptable toll and call upon our members in the London boroughs to promote EDWARD to their local communities.”
31 August 2017