LRSC deploys humour to encourage positive behaviour change

LRSC cartoonThe London Road Safety Council (LRSC) has unveiled a new campaign which uses humour to convey road safety reminders.

LRSC has commissioned the cartoonist Steve Simpson to produce a series of cartoons to be published over the next 12 months.

The first cartoon addresses cyclists and the issue of cycling up the left hand side of HGVs. The cartoon shows a cyclist dressed in a full suit of knight’s armour, with his accomplice saying she’s ‘still not convinced it’s safe to cycle up the left side of lorries’.

Other issues to be covered in the cartoons include texting and driving, drink driving, speeding and crossing the road with children.

Liz Brooker, spokesperson for LRSC, said: “Rather than telling people what they should or should not do, or attempting to scare them by showing the gory consequences of dangerous actions, this campaign encourages people to modify their behaviour though the use of humour.

“Initially the campaign will run on the LRSC Facebook page, but we may extend it onto our website and possibly produce a calendar to mark LRSC’s centenary in 2017.”

28 April 2016