Children’s Traffic Club receives global road safety accolade


A programme which provides road danger and active travel education for pre-school children and their families across London has been recognised with a prestigious global award.

The Children’s Traffic Club (CTC) London received a Prince Michael International Road Safety Award on 11 December.

The awards were established by HRH Prince Michael of Kent in 1987, and each year the ‘most outstanding’ international road safety initiatives receive public recognition through the scheme.

While the Children’s Traffic Club has been used in London since 2003, September 2015 saw the launch of CTC London, a bespoke resource for London, featuring characters that reflect London’s diverse populations and locations.

Funded by TfL, CTC London is provided free of charge to pre-school children and their parents and carers. The Club also promotes sustainable modes of transport such as walking, scooting and cycling.

Every child who joins the Club receives a welcome pack containing a printed story book featuring a range of road safety and active travel themed stories; sticker sheets and a travel diary to complete travel related activities; and a ‘Magic Code’ for access to more online stories, games and song.

CTC London also includes a free app containing fun road safety and transport games to further help young Londoners to stay safe.

What the judges said

For families in London this is a free programme covering road danger and active travel education for pre-school children and their families. Fully funded by Transport for London it supports the Vision Zero commitment to eliminate KSIs on London’s roads by 2041.

This bespoke version which caters for many ethnically diverse communities is based on the principles of the existing national CTC Programme, the UK’ s most researched, monitored and evaluated children’s road safety education programme.

Using both print and digital media it now reaches 85% of all pre-school children in London.

13 December 2018