Campaign raises awareness of need for cycle etiquette

City of London bubble wrap

The Be Brake Ready campaign launched in November 2017

People travelling in the Square Mile will notice more traffic marshalls at junctions and around stations as part of a new campaign aimed at cyclists and pedestrians.

The ‘Cycle Etiquette’ campaign was launched by the City of London Corporation on 23 March as part of wider efforts to reduce the number of people killed or seriously injured (KSI) on the City’s roads.

The campaign will build on the ongoing ‘Be Brake Ready’ campaign. Launched in November 2017, Be Brake Ready urges drivers, bikers and cyclists to be ready to react instantly in order to avoid a serious collision.

The new campaign is continuing to raise awareness of these issues and in addition reminding cyclists and pedestrians of the simple things they can do avoid injury including:

  • Look around
  • Be aware
  • Be considerate
  • Travel with less haste

Analysis of KSI collisions data between 2012 and 2016 identified 22 serious collisions between people walking and cycling in the Square Mile.

04 April 2018